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Welcome to Baited, where streetwear meets the wild side. We're not just a clothing brand; we're a lifestyle, an attitude, a declaration of bold individuality. Baited is the brand for those who crave the untamed, who embrace their inner beasts and wear their uniqueness on their sleeves
Our Vision
At Baited, we envision a world where streetwear is not just a trend but a timeless culture. A culture that celebrates diversity, self-confidence, and the beauty of being unapologetically you. Our vision is to be at the forefront of this movement, inspiring and equipping individuals to embrace their unique style.
Join the Pride
Baited is more than just a brand; it's a community. We invite you to join our pride and be part of a movement that celebrates individuality, creativity, and the spirit of the street. Whether you're on the hunt for the latest trend or want to make a statement, we're here to help you embrace your unique style
Connect with Us
We're here to connect, inspire, and grow with our community. Feel free to reach out, share your experiences, or simply say hello. Follow us on social media, sign up for our newsletter, or visit our store to explore our latest collections and join the Baited movement.
Baited - Attract Individuality, Unleash The Inner Beast.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™